100% whole grain. Made with real chocolate chips. Good source of dietary fiber. 0 grams trans fat per serving. It's not just a muffin. It's a Duncan Hines muffin made with 100% whole grains and 0 grams trans fat. Which means when you make a moist delicious Duncan Hines muffin, you know you're baking the best. So moist. So delicious. And so much more.