Colgate. Toothpaste for sensitive teeth and cavity protection. Clinically proven sensitivity relief. Maximum strength. Sensitive whitening. Superior stain removal*. Helps keep teeth whiter*. Uses: builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact, helps protect against cavities. Questions or comments Call toll free 1-800-468-6502. Specially formulated for sensitive teeth. Superior stain removal*. Helps keep teeth whiter*. Brush with Colgate Sensitive 2x a day. Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. Provides fast relief within two weeks. Builds increasing protection against sudden shocks of painful sensitivity. Provides long term relief with regular use. Contains Fluoride for cavity protection. Great tasting flavor. *With regular brushing vs. non-whitening toothpaste. **Maximum strength FDA allowed antisensitivity active ingredient.